About

I love discovering something new.

So what better to study than the relationship between people + technology? I help organisations develop effective online design by understanding context and people’s needs and experiences. I uncover key insights and opportunities using proven knowledge of human behaviour. Social science training helps me connect the dots and make sense of complex problems quickly.

My work has always focused on connecting with people. I started out in public engagement, before moving into user research and participatory design. Today, I’m senior researcher for a FTSE 100 brand, working in UK and international user experience research.

I also conduct digital anthropology research. I’m currently studying privacy and convenience in the use of smart speakers, using mobile ethnography and surveys.

Professional memberships:

  • Member of the Royal Anthropological Institute of Great Britain and Ireland (The RAI)
  • Member of Ethnographic Praxis in Industry Community (EPIC)
  • Affiliated Member of the EASA Applied Anthropology Network
  • RAI Film Festival Ambassador 2017